Stability Meets Selectivity
The luxury real estate market in North America in 2025 is a study in contrasts. While single-family homes continue to show resilience and even modest growth, the attached property market, encompassing condominiums and townhomes, has been moving at a slower pace.
Beneath these headline trends lie a set of deeper market forces: changes in inventory flow, evolving buyer expectations, and the continued importance of quality over sheer quantity.
This is not a market in decline, nor is it one experiencing runaway growth. Instead, it is operating in a space of stability, where affluent buyers remain active, but are deliberate in their choices, and sellers must align their offerings closely with current lifestyle and quality demands.
SINGLE-FAMILY HOMES: GROWTH WITH A SHIFT IN PACE
July’s market data shows that the single-family luxury segment remains strong compared to the past two years. Sales were 3.9% higher than July 2024 and 15.6% higher than July 2023. The sales ratio continues to favor sellers, although it is gradually moving toward balanced conditions.
One of the key contributors to this performance has been the increase in available inventory. Total supply for single-family homes was 21.7% higher year over year, with new listings up 12.2%, giving buyers more options and sellers more opportunities to connect with qualified prospects.
Despite this growth in supply, the median sold price has stayed consistent at approximately $1.3 million, both when compared to 2023 and 2024. This reflects an important reality of the luxury segment: when properties meet the high standards of today’s affluent buyers, they hold their value even when more inventory comes onto the market. The main sign of a shift is in the pace of sales, with days on market up 20% compared to last year. Buyers are clearly taking their time, evaluating multiple options before committing.
